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Twitter Analytics: Determine your ROI and Your Audience Demographics

June 1, 2016 By Bill Hibbler Leave a Comment

In this episode of Social Media Confidential, Bill Hibbler gives you a walkthrough of Twitter Analytics to help you determine: 

  • if you’re reaching the correct audience
  • your ROI on Twitter
  • if your audience is engaging with your tweets
  • how many re-tweets, likes, views and more you’re getting
  • how to determine your audience reach
  • how to download your stats for in-depth analysis
  • how to determine your top tweets
  • how to maximize your content by ‘resharing’
  • your twitter demographics

You’ll be amazed by the amount of demographic data Twitter Analytics provides. You can see, for example, net worth, annual income, home value, and many other details. The interests category shows you whether or not you’re connecting with the right audience. The best part is it’s totally free.

To access Twitter Analytics, Go To: http://analytics.twitter.com
To access the Kevan Smith blog post mentioned in the episode, click here.

Are you using Twitter Analytics? What have you learned about your audience? Please post a comment below.

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Filed Under: Bill Hibbler TV, Twitter Tagged With: Analytics, Big Data, Bill Hibbler TV, ROI, Social Media Confidential, Twitter

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BIll Hibbler

Hi there, I'm Bill Hibbler. Marketing and Media Consultant, Best Selling Author, Speaker & Recovering Music Biz Exec. CEO at Gigtime Media and Gigtime Dental Marketing.

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