In the late nineties, when I was still active in the music business, I taught a weekend workshop called MusicBiz101. It was a lot of fun but to increase my passive income, I made plans to record it and create a version to sell online. That’s when I created my company, Gigtime Media. At the time, I paid about $300 for a logo (shown below), business card and stationery design.
I ended up focusing more on marketing education and less on music business seminars but kept the name, which has been on my business card and bank accounts but not often used publicly.
This year, I’m doing a lot more consulting with individuals and businesses needing help growing their businesses and online relationships. Many have also asked me to oversee implementing the strategies we come up with so I’ve been building a new team to handle that under the banner of Gigtime New Media Marketing. So I decided it was time for a new logo.
I asked a designer that was working on another project for me to take a crack at it and she came up with the logo you see at left. It’s not bad but I wanted something better so I decided to go to one of my favorite places to outsource, Rentacoder, which recently changed their name to vWorker. (Affiliate Link)
My goal with vWorker is a corporate quality logo for $100 or less and I want it in under a week. That’s usually something I can find on vWorker. With vWorker, you post your project and designers all over the world bid on it. If you don’t find a vendor you like at the right price, you’re under no obligation to continue. Assuming you do select a bidder, you make full payment to vWorker via credit card, Paypal or check-by-phone. The funds are then held in escrow until the work is completed by the worker AND you accept the work.
Getting the right worker on vWorker isn’t always easy. I’ve been outsourcing projects there for almost ten years now and I’ve learned a few tricks to make things go smoother. You can find them here.
As for the logo project, I got 52 bids in 24 hours ranging from $4 (yes, four bucks) to $400. Which designer did I choose? Tune in over the next few days and I’ll show you the winning bidder and why I chose them. Also, hopefully, I’ll be able to show you the initial batch of designs.
If you’ve got any questions or comments about the process, please post a comment below. I’ll either respond in the comments section or include them in tomorrow’s post.